Case study · Bitay Türkiye
Bitay Staking Mechanism
A fixed-term staking product where users lock 300+ crypto assets on Bitay and earn APR or APY across five tenors — 7d · 30d · 90d · 180d · 1Y — with every rate benchmarked against Binance, OKX, Bybit, and leading DEX pools, then calibrated to user deposit behavior and treasury limits.
Binance
OKX
Bybit
Context & role
As Product Development Specialist at Bitay Türkiye I owned the staking rate framework end-to-end: competitor and on-chain yield research, user-cohort analysis, tenor ladder design, APR/APY modeling, treasury guardrails, and the PRD that engineering and finance used to ship the live rate matrix.
The problem
Staking yields were set ad hoc in spreadsheets — competitor rates went stale within days, lock duration did not map cleanly to reward, and users compared Bitay unfavorably to global CEX and DEX alternatives. Ops had no repeatable process to maintain 300+ asset rate cards without overpaying yield or missing deposit inflow targets.
The solution
I designed a rate-setting engine with five lock tenors, dual APR/APY display, weekly CEX scrape + DEX pool benchmarks, segment weighting (retail vs. high-balance holders), and max-payout guardrails vs. treasury AUM. Each asset class got a publishable ladder — short tenors for liquidity, longer tenors for yield-seeking lock-up — signed off by product, treasury, and compliance.
Research → model → publish
Scroll into view: CEX and DEX benchmarks feed a rate engine that maps lock tenors to APR/APY per asset, then publishes the live staking card users see on Bitay — with animated term ladders and sample asset rows updating phase by phase.
Benchmark inputs
- CEX benchmarkBinance · OKX · Bybit
- DEX pool scanOn-chain yield feeds
- USUser deposit metricsCohort · LTV · churn
- TRTreasury guardrailsMax payout vs. AUM
Tenor & yield model
Rate engine
APR → APY · tenor curves
Active tenor
7D
7 days locked
APR
—
APY
—
n = compounding periods / year
DEX feeds
Published rate card
Live rate card · bitay.com/stake
Tenor: 7D
- 1Ingest benchmark data
- 2Model tenor curves
- 3Apply guardrails
- 4Publish live rates
Rate framework
What I researched, modeled, and spec'd before rates went live — benchmark inputs, tenor economics, and governance.
CEX & DEX benchmark matrix
Mapped Binance Earn, OKX Simple Earn, Bybit Earn, and top DEX liquidity pools — normalized yields by tenor, asset, and compounding method so Bitay could compete without blind matching.
Tenor ladder design
Defined five lock periods (7d → 1Y) with escalating APR/APY curves, early-unstake rules, and min/max stake thresholds — balancing user flexibility against predictable treasury outflow.
User metrics & elasticity
Segmented deposit history by balance tier and hold duration, estimated redemption curves per tenor, and modeled how a +50 bps rate move would shift stake inflow for BTC, ETH, and alt baskets.
Rate governance & publishing
Built a weekly review cadence: benchmark refresh → model run → treasury cap check → compliance sign-off → 300+ asset rate card publish — with audit trail for every change.
Outcomes
- 5 lock tenors from 7 days to 1 year with APR/APY ladders
- 300+ assets covered in the published rate matrix
- Weekly benchmark cycle vs. top CEX and DEX yield sources
What's next
Want more context on how I design crypto staking and yield products, or to talk about a similar exchange rate framework?