Case study · Bitay Türkiye
Bitay+ Loyalty Program
Bitay+ — a tiered loyalty program where users unlock Silver, Gold, and Diamond perks by staking BitayCoin (BTY): trading-fee discounts up to 20%, boosted staking APY on BTC · ETH · SOL, lucky-wheel spins, and reduced withdrawal fees — modeled end-to-end against Binance, OKX, and Bybit VIP programs.
Binance
OKX
Bybit
Context & role
At Bitay Türkiye I owned Bitay+ as Product Development Specialist: benchmarking global CEX loyalty and stake programs, defining tier thresholds and perk mix, building P&L models per level, estimating adoption volume, and authoring the PRD and roadmap for engineering and marketing rollout.
The problem
Active traders had no reason to hold or stake BTY — fee revenue leaked to competitors with tiered VIP programs, staking yields looked flat across assets, and withdrawal costs pushed high-volume users elsewhere. Leadership needed a loyalty layer that increased BitayCoin lock-up without giving away more margin than each tier could pay back.
The solution
We designed Bitay+ around three stake-gated tiers. Users lock BitayCoin to qualify; each tier unlocks a bundle — 10% / 15% / 20% maker-taker fee rebates (scaled to 30-day volume bands), +2 / +4 / +6 pp staking boost on listed assets, monthly lucky-wheel spins with fee-credit prizes, and 25% / 50% / 100% withdrawal-fee discounts. I modeled break-even volume, program cost, and projected BTY stake inflow before we committed to thresholds.
Stake → tier → perks
Scroll into view: users stake BitayCoin, generate spot & futures volume, and unlock Silver → Gold → Diamond perks — with on-chain stake blocks, asset APY boosts, and CEX-benchmarked economics animating live.
User journey
- Stake BitayCoinLock BTY in vault
- Trade BTC · ETHSpot & futures volume
- CEX benchmarkBinance · OKX · Bybit
- PEPerks activateFee · wheel · withdraw
On-chain stake pool
Stake vault
BitayCoin (BTY) · on-chain lock
Stake APY boost
Bitay+ tiers
Tier perks · fee · stake · wheel
bitay.com/bitay-plus
- 1User stakes BitayCoin
- 2Volume threshold met
- 3Tier perks unlock
- 4Rewards compound
Program design
What I spec'd and modeled — tier gates, perk economics, and the research that backed each threshold.
Competitor research
Mapped Binance VIP, OKX, Bybit, and local CEX tier structures — fee ladders, stake minimums, wheel mechanics, and how each ties perks to native-token lock-up.
Tier economics
Built profit / loss models per tier: fee rebate cost vs. incremental volume, staking-boost liability, wheel prize pool, and withdrawal discounts — with break-even 30-day volume for Silver (₺500K), Gold (₺2M), and Diamond (₺8M).
Adoption forecast
Estimated eligible MAU, conversion to stake, and BTY lock-up uplift — projecting ~18% of active traders reaching Silver+, ~4× BitayCoin stake volume vs. pre-program baseline at full rollout.
Outcomes
- Three tiers — Silver, Gold, Diamond — gated by BTY stake + volume
- Fee rebates up to 20% with modeled break-even per level
- ~4× projected BitayCoin stake inflow vs. pre-program baseline
What's next
Want more context on how I design crypto loyalty and staking products, or to talk about a similar exchange program?